I’m a designer living in Victoria, Canada.
I get excited about information architecture, communication arts, graphic design & brand development. I design for print and web contexts. I’m a founding partner and the principal designer of a small design and communications firm, pinksheepmedia.com, where I get to immerse myself in the trades of typography, illustration, brand development and research.
Graphic design: communication design
Icons, models, illustrations and diagrams are at the heart of communication. A good diagram, like a good metaphor, can do the heavy lifting. Visual impact is about getting people to soak up an idea, or a cluster of ideas, at a glance. While this isn’t necessarily easy, it is a worthy goal. That assumes, of course, that the idea is worth soaking up.
Usability, accessibility, readability
Typography is important. And there is a lot more to good typesetting than just picking a font. Function counts. Function for everyone, counts. Signs have to work. Text has to be legible. Page layout has to be engaging. Best practices cannot be ignored.